Monday, September 24, 2007

Movie Marketing: Good Luck Chuck

The other day Andrea and I caught a commercial for GOOD LUCK CHUCK, the new comedy starring Dane Cook and Jessica Alba. This is one of the best cases of film marketing in a while. After the commercial, Andrea asked if there are two films coming out called GOOD LUCK CHUCK because the movie advertised on television is not the same movie that we read about.

Print Description: In order to keep the woman of his dreams from falling for another guy, Charlie Logan has to break the curse that has made him wildly popular with single women: Sleep with Charlie once, and the next man you meet will be your true love.

Commercial: Jessica Alba it klutzy. She does a lot of things that always end up with Dane Cook being hurt. She's a real piece of ass so he's trying to go out with her despite the looming danger of getting stabbed, bruised, or hit in crotch.

I'm guessing that the print description is what we'll be seeing in theaters.

While I've got your attention. Perhaps someone can step up and tell me why Dane Cook is labeled "Comedian." I have yet to see anything that he's done that has made me smile, much less laugh. Is there an example of Cook being funny anywhere and not just being a low rent Ryan Reynolds?

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